Interview done by Hope King
HK: Please introduce yourself?
TK: My name is Tiffany Krumins.
HK: How was it being on Sharktank?
TK: Shark Tank was exhilarating and terrifying all at once! Unlike many contestants, I didn’t have as much to lose. I went in with a great idea and 5 clay elephants and walked out with a 50,000 investment and phenomenal partner!
HK: What did you go on Sharktank to pitch?
TK: I went on Shark Tank to pitch a brand new way to administer medicine to children, AVA the Elephant! AVA takes the fear and anxiety out of medicine time!
HK: How did you come up with AVA The Elephant?
TK: While working with special needs children and childhood cancer patients, I saw an everyday struggle to give children medicine. I recognized that it wasn’t the medicine itself, but the process. I decided the dropper needed to be hidden completely and that medicine needed to have a friendly face and voice! I created AVA from sponges and fabric at home and it worked like a charm! I knew I had a hit on my hands when the little boy I cared for asked for it by name he needed to be restrained prior to AVA!
HK: How has AVA The Elephant done?
TK: Exceptionally well! Parents find AVA to be a valuable tool, children LOVE her and want to play with her outside of medicine time! (Which we of course don’t encourage)
HK: Tell us what AVA The Elephant is?
TK: AVA the Elephant is a talking children’s medicine dispenser shaped like an elephant. AVA squirts the medicine from her adorable trunk!
HK: Do you plan any other animals in the line?
TK: We are working on a brand extension currently!
HK: What would you like to say in closing?
TK: Thank you for allowing us to spread the word about AVA! She has become a huge hit in the U.S., Canada and Mexico and we hope to see the same response in Europe!
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